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Launch Kaspersky Endpoint Security For Business

Posted by Yolo Friday, March 1, 2013 0 comments


Launch Kaspersky Endpoint Security For Business


01-03-2013
Jakarta, beritasurabaya.net - Kaspersky Lab launches new flagship security platform for corporate customers in Indonesia, Kaspersky Endpoint Security for Business (KESB). The launch of this new solution is an important step in its strategy to further strengthen its position in the global market for IT security business.

Late January, the solution was launched at the event Cyber-Security Summit'' How Cyber-Warfare Impacts Corporate IT Security'' in New York. The event was initiated by Kaspersky Lab and attended various international business figures reinforce the position Kaspersky Lab as a leader in the security industry.

The launch of Kaspersky Endpoint Security for Business (KESB) held in Jakarta, Thursday (28/02/2013).The launch event was attended by AndreyPozhogin, SeniorProduct LaunchManager, Kaspersky Lab and Jimmy Fong, Channel Sales Director of South East Asia, Kaspersky Lab Kaspersky Labserta other representatives.

Kaspersky Lab protects about 250 thousand companies around the world and is one of the four largest endpoint security vendor dunia1. The main part of the strategy in 2012, Kaspersky Lab is to strengthen its position in the B2B market, and its peak is the launch of Kaspersky Endpoint Security for Business.

CEO and co-founder of Kaspersky Lab, Eugene Kaspersky, said the high-profile targeted attacks against companies are increasingly widespread. Hundreds of companies have suffered attacks and more and more companies are realizing the importance of having the latest security technologies.

Eugene insists it constantly communicate with clients, get feedback from them and understand their needs. For that, it enhancing products with tools such as best patch management , vulnerability assessments ( vulnerability assessment ) and mobile device management .

Last year Kaspersky Lab is recognized as a global leader in endpoint protection by various independent analysts and companies in the world. Kaspersky Lab even get a position'' Leader'' in Gartner Magic Quadrant for Endpoint Protection Platforms2 and including Top Player in the Market Quadrant for Endpoint Security Platforms 2012 by The Radicati Group3.

In addition, Kaspersky Lab's corporate solution also includes one of the four'' Leader'' in The Forrester Wave Endpoint Security4. Business solutions for Kaspersky Lab endpoint consistently achieve high scores in various international rating which helps improve its position from year to year.

On the other hand, the Kaspersky Lab analysts believe the market has the potential for even greater growth. Kaspersky Lab has recognized corporate client loyalty is very high, which is one of the critical success factors of a business model based on trust.

According to a survey conducted by the Customer Retentionterbaru TNS, retention index Kaspersky Lab's corporate customers to reach 1065 were significantly higher than the industry average index that reached 73 and have a good comparison with its main competitors. (Tia)

Text photo:
(Ki-ka): Dony Koesmandarin (Business Development Manager, South East Asia, Kaspersky Lab), Jimmy Fong (Channel Sales Director, South East Asia, Kaspersky Lab) and Andrey Pozhogin (Senior Product Launch Manager, Kaspersky Lab).


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